Last Updated: Jun 18, 2026
Privacy Policy
Blue Chip Finance Private Limited ("Blue Chip", "Company", "we", "us", or "our") is a Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India (RBI) and holds a valid Certificate of Registration.
CIN: U74899DL1988PTC032931
Registered Office
RZF 779/7, Basement, Street No. 17
Raj Nagar-2, New Delhi – 110077
Corporate Office
2nd Floor, Plot No. 34
Udyog Vihar, Phase-4
Gurugram, Haryana – 122015
At Blue Chip Finance Private Limited ("Blue Chip", "we", "us", or "our"), we recognize the importance of protecting your personal information and maintaining your trust. This Privacy Policy explains how we collect, use, process, store, share, and protect your personal information when you access our loan products and financial services through our approved Digital Lending Applications (DLAs), Lending Service Providers (LSPs), website, mobile applications, and other digital platforms (collectively referred to as the "Platform").
We are committed to handling your personal information responsibly, securely, and transparently in accordance with applicable Indian laws and regulatory requirements.
This Privacy Policy has been prepared in compliance with, among others:
By accessing or using our Platform, you acknowledge that you have read, understood, and agreed to the collection, processing, storage, use, and disclosure of your personal information as described in this Privacy Policy.
1. Consent
By accessing or using our Platform or by applying for any product or service offered by Blue Chip Finance Private Limited, you provide your explicit, informed, and voluntary consent to the collection, processing, storage, sharing, and use of your personal information in accordance with this Privacy Policy and applicable laws.
Your consent may be obtained through one or more of the following methods:
We collect only the information necessary to provide our services, comply with applicable legal and regulatory obligations, verify your identity, assess your creditworthiness, prevent fraud, and improve your overall experience.
No personal, financial, or device-related information is collected without your explicit consent wherever such consent is required under applicable law.
You may withdraw your consent at any time by contacting our Grievance Officer or through the Platform, where such functionality is available. Withdrawal of consent will not affect the lawfulness of any processing carried out prior to such withdrawal; however, it may limit or prevent your access to certain products or services offered by us.
2. Permissions Requested
To provide secure, reliable, and efficient digital lending services, Blue Chip Finance Private Limited may request access to certain permissions on your device through its approved Digital Lending Applications (DLAs) or authorised Lending Service Providers (LSPs). These permissions are requested only with your explicit consent and are used strictly for legitimate business, regulatory, security, and operational purposes.
2.1 SMS Permission
With your explicit consent, we may access limited SMS information available on your device to assist with identity verification, credit assessment, and fraud prevention.
This may include:
We do not:
Only OTPs generated by Blue Chip Finance Private Limited for authentication purposes may be processed where required.
2.2 Installed Applications
With your explicit consent, our authorised applications or service providers may collect limited information about the applications installed on your device.
This information is used solely for:
The information collected:
2.3 Location Permission
With your explicit consent, we may collect your device's location information to:
Location information is collected only when necessary and only after obtaining your explicit consent.
2.4 Device Information
To ensure secure access to our Platform and maintain service quality, we may collect limited technical information about your device, including:
We do not collect permanently identifiable hardware information such as:
2.5 Phone State Permission
Where permitted by your device's operating system and with your explicit consent, we may access limited device and SIM-related information solely for the following purposes:
This information is used only to help ensure that financial transactions are initiated by the legitimate customer.
2.6 Additional Permissions
Depending on the products or services you choose to access, we may request additional permissions, including:
At every stage of your lending journey, Blue Chip Finance Private Limited clearly discloses the identity of the:
This information is made available through the Platform, the Key Fact Statement (KFS), the Sanction Letter, the Loan Agreement, and other applicable customer communications.
3. Collection of Information
Blue Chip Finance Private Limited collects only the information necessary to provide digital lending services, comply with applicable legal and regulatory requirements, verify customer identity, assess creditworthiness, prevent fraud, and enhance the overall customer experience.
Information is collected in accordance with the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000, the RBI Digital Lending Directions, and other applicable laws, regulations, and guidelines.
The information collected may relate to our lending services as well as other value-added products and services made available through the Platform.
3.1 Personal Information
We may collect the following personal information:
This information is collected to facilitate customer identification, Know Your Customer (KYC) verification, loan processing, account servicing, fraud prevention, and compliance with applicable legal and regulatory obligations.
3.2 Social Account Information
If you choose to register or sign in using a third-party account, such as Google, we may collect publicly available profile information, including:
We collect only the information that you expressly authorise us to access.
3.3 Device Information
To maintain platform security, improve service delivery, and ensure optimal application performance, we may collect limited technical information about your device, including:
This information helps us maintain platform stability, troubleshoot technical issues, detect suspicious activities, and enhance the security of our services.
3.4 Installed Application Information
Subject to your explicit consent, we may collect limited information regarding the applications installed on your device to:
The information collected is limited to what is reasonably necessary for these purposes and is processed in accordance with applicable legal and regulatory requirements.
3.5 Location Information
With your explicit consent, we may collect your device's location information to:
Location information is collected only when required for legitimate business, operational, or regulatory purposes.
3.6 Camera and Microphone Access
Where required for Video KYC, document verification, identity authentication, or other regulatory processes, we may request access to your:
These permissions are used solely for customer verification, regulatory compliance, fraud prevention, and the delivery of our services.
3.7 Financial Information
With your explicit consent, we may collect financial information, including:
Such information is collected solely for credit assessment, underwriting, loan processing, fraud prevention, regulatory compliance, and the ongoing servicing of your loan.
3.8 Information Provided by You
We may collect information that you voluntarily provide while using our Platform, including:
3.9 Non-Personal Information
We may also collect non-personal, anonymised, or aggregated information that cannot reasonably be used to identify you, including:
This information is used to improve our products, services, platform performance, and overall customer experience.
3.10 Cookies and Similar Technologies
Our Platform may use cookies and similar technologies to:
You may disable cookies through your browser settings. However, doing so may affect the functionality and availability of certain features of the Platform.
3.11 Information from Third Parties
Where permitted by applicable law and with your consent where required, we may receive information from:
Such information is collected and processed solely for legitimate business purposes, identity verification, credit assessment, loan servicing, fraud prevention, regulatory compliance, and other purposes permitted under applicable law.
3.12 Children's Privacy
Blue Chip Finance Private Limited does not knowingly collect or solicit personal information from individuals below the age of 18 years.
Our products and services are intended only for persons who are legally competent to enter into a binding contract under applicable Indian law.
If we become aware that personal information relating to a minor has been collected inadvertently, we will take reasonable steps to delete such information in accordance with applicable law.
4. Purpose of Collection and Use of Information
Blue Chip Finance Private Limited collects and processes your personal information only for legitimate business purposes, regulatory compliance, fraud prevention, and the delivery of secure digital financial services. We use your information responsibly and only to the extent necessary to provide our products and services.
Your information may be used for the following purposes:
4.1 Customer Identification and Verification
We use your information to:
4.2 Loan Processing
Your information is used to:
All lending decisions are made by Blue Chip Finance Private Limited in accordance with applicable laws and regulatory requirements.
4.3 Credit Assessment
We may use your information to:
4.4 Fraud Detection and Risk Management
Your information may be processed to:
These measures help protect both our customers and the overall lending ecosystem.
4.5 Customer Support and Service Delivery
We use your information to:
4.6 Regulatory and Legal Compliance
Your information may be processed to comply with applicable legal and regulatory obligations, including:
4.7 Platform Improvement
We may analyse your information to:
Where reasonably possible, such analysis is performed using anonymised or aggregated information.
4.8 Communication
We may use your contact information to:
Where permitted by applicable law and subject to your communication preferences, we may also send information regarding new financial products, offers, or promotional campaigns.
4.9 Personalisation
We may use your information to:
4.10 Research and Analytics
We may use anonymised or aggregated information for:
Such information does not identify you personally and cannot reasonably be used to identify any individual.
4.11 Other Legitimate Purposes
We may also process your information where reasonably necessary to:
5. Disclosure and Sharing of Information
Blue Chip Finance Private Limited respects the confidentiality of your personal information and shares it only where necessary to provide our products and services, comply with applicable legal or regulatory obligations, protect our legitimate business interests, or where you have provided your consent.
We do not sell, rent, lease, or trade your personal information to third parties for their independent marketing or commercial purposes.
Your personal information may be disclosed or shared under the following circumstances:
5.1 Regulated Financial Institutions
We may share your information with banks, Non-Banking Financial Companies (NBFCs), and other regulated financial institutions where necessary for:
Such disclosures are made only to the extent necessary and in accordance with applicable laws and regulatory guidelines.
5.2 Lending Service Providers (LSPs)
Where authorised Lending Service Providers (LSPs) assist us in delivering our products and services, they may process your personal information strictly on our behalf and only for the purposes authorised by Blue Chip Finance Private Limited.
All LSPs are contractually required to:
LSPs are not permitted to retain or use customer information beyond the period necessary to provide the requested services, unless such retention is required by applicable law.
5.3 Digital Lending Applications (DLAs)
Where our loan products are offered through authorised Digital Lending Applications (DLAs), limited customer information may be shared to facilitate:
Such sharing is carried out only through authorised channels and in compliance with applicable legal and regulatory requirements.
5.4 Service Providers
We may engage trusted third-party service providers to perform services on our behalf, including:
These service providers are granted access only to the information necessary to perform their services and are required to maintain appropriate confidentiality, security, and data protection standards.
5.5 Credit Information Companies
With your consent, where required by applicable law, we may share relevant information with authorised Credit Information Companies (Credit Bureaus) for the following purposes:
Information reported to Credit Information Companies may influence your credit score and future borrowing eligibility.
5.6 Legal and Regulatory Authorities
We may disclose your personal information where required or permitted by applicable law, including where such disclosure is necessary to:
5.7 Corporate Transactions
In the event of a business transaction involving Blue Chip Finance Private Limited, including:
your personal information may be transferred to the successor entity or authorised parties involved in the transaction, subject to appropriate confidentiality obligations and compliance with applicable laws.
5.8 Business Protection
We may disclose your information where reasonably necessary to:
5.9 With Your Consent
Apart from the circumstances described in this Privacy Policy, we will share your personal information with third parties only after obtaining your explicit consent, where such consent is required under applicable law.
5.10 No Sale of Personal Information
Blue Chip Finance Private Limited does not sell, lease, rent, trade, or otherwise commercially exploit your personal information.
Your personal information is processed solely for legitimate business purposes, regulatory compliance, fraud prevention, and the provision of our financial products and services.
6. Data Retention Policy
Blue Chip Finance Private Limited retains your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with applicable legal and regulatory obligations, resolve disputes, enforce our contractual rights, and meet legitimate business requirements.
All customer information is stored securely in accordance with applicable Indian laws, RBI guidelines, and our internal information security policies.
The retention period for different categories of information depends on the nature of the information and the applicable legal, regulatory, and operational requirements. Typical retention periods include:
Where retention is no longer necessary, personal information is securely deleted, anonymised, or destroyed in accordance with our internal data retention and disposal procedures, unless continued retention is required or permitted by applicable law.
7. Third-Party Links, SDKs & Technology Partners
Our Platform may integrate with trusted third-party service providers, Software Development Kits (SDKs), Application Programming Interfaces (APIs), and technology partners to facilitate the delivery, operation, and enhancement of our products and services.
These integrations may support services including, but are not limited to:
While we carefully evaluate our technology partners and require them to comply with applicable laws, regulatory requirements, and industry-standard security practices, their services may be governed by their respective privacy policies and terms of use.
We encourage you to review the privacy policies of such third-party providers before using their services.
Blue Chip Finance Private Limited conducts appropriate due diligence before engaging any third-party service provider and requires all such providers to implement appropriate technical, administrative, and organisational safeguards to protect customer information.
Cross-Border Data Transfers
Blue Chip Finance Private Limited primarily stores and processes customer information within India.
Where any cross-border processing becomes necessary, such processing shall be carried out only in accordance with applicable Indian laws and regulatory requirements.
8. Cookies and Similar Technologies
Our website and digital platforms may use cookies, web beacons, and similar technologies to improve your browsing experience and enhance the functionality, security, and performance of our Platform.
These technologies help us:
Most web browsers automatically accept cookies. However, you may modify your browser settings to refuse, block, or delete cookies at any time.
Please note that disabling cookies may affect the functionality and availability of certain features of the Platform.
Blue Chip Finance Private Limited does not use third-party advertising cookies or behavioural tracking technologies on its lending platforms in a manner that violates applicable laws or RBI guidelines.
9. Security Practices and Procedures
Protecting your personal information is one of our highest priorities.
We implement appropriate technical, administrative, organisational, and physical safeguards designed to protect your personal information against unauthorised access, disclosure, alteration, misuse, loss, destruction, or other unlawful processing.
Our security practices include:
Payment-related information is processed through authorised and compliant payment service providers. Unless permitted by applicable law, we do not store complete debit card, credit card, or UPI credentials on our systems.
While we employ commercially reasonable and industry-standard security measures, no method of electronic transmission, storage, or processing is completely secure. Accordingly, although we strive to protect your personal information, we cannot guarantee absolute security.
In the event of a personal data breach, Blue Chip Finance Private Limited will take appropriate measures in accordance with applicable laws and regulatory requirements, including notifying the relevant authorities and affected individuals wherever required.
10. Your Rights
Subject to applicable laws, including the Digital Personal Data Protection Act, 2023, you may have the following rights regarding your personal information:
10.1 Right to Access
You may request access to the personal information that we hold about you, subject to applicable legal and regulatory requirements.
10.2 Right to Correction
You may request the correction, updating, or completion of inaccurate, incomplete, or outdated personal information held by us.
10.3 Right to Withdraw Consent
Where the processing of your personal information is based on your consent, you may withdraw such consent at any time, subject to applicable legal and regulatory requirements.
Withdrawal of consent may affect our ability to provide certain products or services.
10.4 Right to Erasure
You may request the deletion or erasure of your personal information where permitted under applicable law.
Certain information may continue to be retained where required for legal, regulatory, contractual, audit, fraud prevention, or dispute resolution purposes.
10.5 Right to Restrict Processing
Where permitted by applicable law, you may request that we restrict the processing of your personal information under specified circumstances.
10.6 Right to Grievance Redressal
You may contact our Grievance Officer regarding any concern, complaint, or request relating to the processing of your personal information.
We will acknowledge and address your request in accordance with applicable laws, regulatory requirements, and prescribed timelines.
11. Grievance Redressal
Blue Chip Finance Private Limited is committed to providing prompt, fair, and transparent resolution of customer grievances.
If you have any complaints, concerns, feedback, or queries regarding our products, services, loan applications, or the processing of your personal information, you may contact our designated Grievance Redressal Officer using the details provided below.
Grievance Redressal Officer
We will acknowledge your grievance promptly and make every reasonable effort to resolve it within the timelines prescribed under applicable laws and the guidelines issued by the Reserve Bank of India (RBI).
If your grievance remains unresolved or you are not satisfied with our response, you may escalate your complaint through the Reserve Bank of India's Complaint Management System (CMS) or other grievance redressal mechanisms made available by the RBI.
For additional consumer awareness and to report concerns relating to unauthorised financial entities, customers may also visit the RBI Sachet Portal.
RBI Complaint Management System (CMS): https://cms.rbi.org.in
RBI Sachet Portal: https://sachet.rbi.org.in
12. Dispute Resolution
Any dispute, claim, or controversy arising out of or relating to this Privacy Policy shall be governed by the laws of India.
The parties shall first attempt to resolve any dispute through mutual discussions and amicable settlement.
If the dispute cannot be resolved amicably, it may be referred to arbitration in accordance with the provisions of the Arbitration and Conciliation Act, 1996, as amended from time to time.
The seat and venue of arbitration shall be New Delhi, India, unless otherwise required under applicable law.
Subject to the foregoing, the courts having jurisdiction in New Delhi, India, shall have exclusive jurisdiction over all matters arising out of or relating to this Privacy Policy.
13. Governing Law
This Privacy Policy shall be governed by and construed in accordance with the laws of India.
Any matters relating to the interpretation, validity, implementation, or enforcement of this Privacy Policy shall be subject to the applicable laws, regulations, directions, circulars, and guidelines issued by the Reserve Bank of India and other competent regulatory authorities.
14. Changes to this Privacy Policy
Blue Chip Finance Private Limited reserves the right to modify, update, or revise this Privacy Policy at any time to reflect changes in applicable laws, regulatory requirements, business operations, technology, or our products and services.
Any revised version of this Privacy Policy will be published on our Platform along with the updated "Last Updated" date.
Your continued use of the Platform after such changes become effective constitutes your acknowledgement of the revised Privacy Policy, to the extent permitted under applicable law.
15. Acknowledgement
By accessing or using the Platform or availing any products or services offered by Blue Chip Finance Private Limited, you acknowledge and confirm that:
16. Contact Us
If you have any questions, concerns, requests, or grievances regarding this Privacy Policy or the processing of your personal information, you may contact us using the details below.
Blue Chip Finance Private Limited
Registered Office:
RZF 779/7, Basement, Street No. 17
Raj Nagar-2, New Delhi – 110077
Corporate Office:
2nd Floor, Plot No. 34
Udyog Vihar, Phase-4
Gurugram, Haryana – 122015
Email: care@bluechipfinance.co
Phone: +91 87961 66221
Website: https://www.bluechipfinance.co